For years, I have been saying that smaller hard rock bands like Enuff Z’Nuff, Tracii Guns and others should just forget about licensing their tracks or attempting to get traditional record deals and just release their music directly. Well, a recent merger between YouTube and Rumblefish has just made this an easier possibility.
From MediaPost.com:
YouTube and music licensing store RumbleFish unveiled the launch of Friendly Music, an online store that lets people purchase copy-protected music tracks for use in YouTube videos for $1.99 each. The site, which goes live June 29, launches with about 35,000 tracks from independent music artists like Face to Face, and Kool Keith. New songs will be added daily, with noted artists named in the coming months.
Read YouTube And RumbleFish Make 'Friendly Music' Together.
Now, will today’s veteran hard rock bands take advantage? Or will newer bands just forget the “old school” record contract. I hope so, as there are less and less viable promotional channels for music. Think about it – about 90-92% of all albums released were never successful. And now? I have no clue, but a 99% failure rate in today’s world would not surprise me. The music executive is today’s dinosaur.

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